Scotland and tourism
Scotland is hoping to boost tourism in the Highlands by linking itself with the Harry Potter movies. Parts of the films were made in Scotland. Glenfinnan Viaduct served as one background and the Jacobite Steam Train was featured in the movies according to this article in the Sunday Herald. They would like to model the partnership between New Zealand and the Lord of the Rings movies.
"The national tourism organisation in New Zealand was in at the very beginning, Air New Zealand was a strategic partner and was able to take ownership of this from the very beginning.”